Wake Forest 27587 Magazine

Summer 2018

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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Page 68 of 76

68 Summer 2018 | Wake Forest 27587 Magazine A fringe benefit for the college crowd Studentship, it turns out, does have its privileges. Take "The Oxford Edition" of the latest Mini Cooper, so named after the storied university in Oxford, England. Discounts for the collegiate set are anything but new. Still, labeling a special pricing program after such a prestigious institution adds a new wrinkle. "That's the marketing," said Bo Rivera, a salesman at Flow Mini of Raleigh, where a number of the special models are on display. The Oxford Edition is a standard 2-door hardtop, but there are more bells and whistles than meet the eye. "Heated seats, Bluetooth, the backup camera, but it's not a base model," Rivera said. And just because this Mini doesn't have a "S" in its name — for "supercharged" — and sports a 3-cylinder engine instead of a 4-cylinder one, don't let that bother you, he said. "This beats the older generation Cooper S in 0 to 60 (mph)," he said, "so they should not be worried about the 1.5-liter turbo… Same as (the engine in) the BMW I-8." As for the discounts — available to current as well as freshly graduated college students — those run $4,850 on the manual drive and $6,100 on the pricier automatic, bringing the sticker price on both models to $21,100. The WF Metro Just for 'small town girls' Here, you can spot socks with a "Y'all" greeting. And then there's the gifty decorative messages of "On a bad day, there's always lipstick" and "I don't expect everything handed to me, just set it down wherever." They can be found at Sweet T's Boutique, which lives up to its slogan, "Sassy. Stylish. Southern." Among the newer items are soft shirts — even sofa pillows — proclaiming "Just a Small Town girl" atop an illustration of downtown Wake Forest. Those, say proprietor Tiffani Woodlief, are available only at her shop — which shares space with her SalonOne 21 and Colorbar — in downtown Wake Forest. PHOTOGRAPHS BY PHILIP M. READ

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