Wake Forest 27587 Magazine

Summer 2018

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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6 Summer 2018 | Wake Forest 27587 Magazine In the beginning, there was 'Pigman' H e was a legend in his own time, Bill Shaver, a.k.a., "The Pigman," whose adoration for his pet pig, Piggy Lou, helped produce a string of belly-laughing commercials that endeared him to generations at "Pigman's Bar-B-Que." "They say I was quite a character," said Shaver, now 73 and kicking back in Virginia with his wife, Cheryl, after long ago selling the Outer Banks business to two lads, Richard Bruce and Top Palmer, who as boys once worked at his restaurant. Take his adaptation of the 1979 film "10," starring Dudley Moore as an infatuated songwriter and Bo Derek as the beach-toned and corn-rolled blond who was the object of his desires in a scene in which the two run toward each other — in slow motion — on a sandy beach. "It starts out with a really sultry voice, a longing, a yearning, very sexy," Shaver said of perhaps his most memorable commercial, filmed at 6 a.m. with the sun rising over the ocean by Kill Devil Hills and his niece playing the part of Bo Derek. The camera cuts between his pretty niece running on the sand and himself, dashing forward with his hands high up in anticipation just like Dudley Moore. They pass each other, and the camera cuts to Shaver. "And I hug Piggy Lou," he said of the finale. "Everyone," said Pigman co-owner Palmer, "remembers the girl running down the beach." And others too, such as when he's filmed pushing a stroller with a pig dressed like a baby. The TV spots, which once ran continuously in the pre-flat-screen era inside Pigman's, were all the rage back in the 1990s. And a piece of what some might call marketing genius. "You don't put bar-be-que on a screen. It tastes good, but it's not pretty," Shaver says today. Shaver's Pigman legacy dates to 1985, when he operated The Olde Ham Shoppe on N.C. 12 and embraced — in a picture he still has — a pet pig named "Ogie the Hogie." In 1991, Pigman's Bar-B-Que opened with Shaver's pet potbelly pigs just outside to entertain children and visitors. Today, little has changed at Pigman's restaurant, with the original recipe bar-be-que, Pigman's Bar-B-Que sauces, framed newspaper clippings from his television heyday, and souvenir T-shirts bearing the likeness of Shaver and his beloved "Piggy Lou," not to mention "Susie-Q" and "Hay Bally." These days, Shaver does admit to Rewind COURTESY OF BILL SHAVER Bill Shaver, "The Pigman" of cable-TV commercial fame, in 1986 with "Ogie the Hogie" in front of The Olde Ham Shoppe, the predecessor to Pigman's Bar-B-Que Restaurant. Above is a version of the restaurant's familiar logo featuring a cartoon version of Shaver and an amorous pig.

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