Wake Forest 27587 Magazine

Summer 2018

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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Wake Forest 27587 Magazine | Summer 2018 27 It's a melting pot! T he street scene was telling. Wake Forest, it turns out, really is a melting pot — a mix of transplants, native-born, and even snarky attitudes. The T-shirts — no questions asked — spoke to locales near and far during a daylong downtown Wake Forest event dubbed "Meet in the Street": "World Champions 2016, Chicago Cubs," read one. "Rhode Island Soccer," read another. There was "Atlanta Braves," "Pirates" (for all those Pittsburgh transplants), "New York Yankees," "Maryland Lacrosse." Vacation destinations were revealed to all: "New Bern," Outer Banks," "Emerald Isle," "Orlando," and "Aruba." And in a region where transplants outnumber native-born, there was this: "BORN AND RAISED N.C." Of course, the highly personalized tees proved to be really noticed: "CAUTION. MAY REQUIRE CONSTANT SUPERVISION," read one on an older gentleman waiting on line for ice cream. "THE TALENT HAS ARRIVED," read another on a young boy. This jumped off the T-shirt of a lad wearing a red cap: "100% BEAST." The printed proclamations included "I dare 2 to be different," "Life is better with a cat," "Straight out of 5th grade," "Awesome" (of course), "Talk to me about swim lessons," and a to-the-point "Walking billboard — your logo here." And lest anyone forget who got here first: "STRONG RESILIENT INDIGENOUS." PHOTOGRAPHS BY PHILIP M. READ Clockwise from above: Souvenir tees can be found everywhere, from Brandi's Botanicals in Youngsville to Page 158 Books in Wake Forest. Backfins Crabhouse's T-shirts sport an image of a crustacean holding a mug of foamy beer. Over in Zebulon, at mainstay McLean's Ole Time Café, Cindi Wood, a manager, had this to say about the merchandise: "The shirts are the biggie; No. 2, glasses; we actually just started with the hats." At Charron's Deli, in downtown Youngsville, the tees are big sellers, said Sue Charron. "Yeah, we do actually have to place a new order next week." In the adjoining Charron's Café, son Timothy has his own version, including a hoodie with a steaming cup of java.

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