Wake Forest 27587 Magazine

Summer 2018

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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Wake Forest 27587 Magazine | Summer 2018 13 "Can you make it any smaller?" Kevin Mullaney said of his first thought when he and his wife, Kim, pulled up to MB's Tasty Pastries one day on a return trip to their home in Chesapeake, Va. e object of their consumer desires: pies, homemade pies, with a "Made in North Carolina" label. e pie shop, smaller than some people's walk-in closets, sits behind a somewhat larger Heritage Market on a still-country corner in Wake Forest and features faux granite countertops and a port window remi- niscent of those found on cruise ships and, yes, racks of pies. "I'd rather try the blueberry," Kevin Mullaney said in a negotiating session with his wife. In minutes, a compromise is reached. "So," she said, "chocolate cream and blueberry." Inside, Bill Webb, the on-the-spot propri- etor whose wife, MaryBeth (the "MB" in the shop's name) actually does all the baking off-site, says the couple sell anywhere from 130 to 150 pies a week, a number that spikes during the holidays. When Deblin Santos, an 18-year-old who lives in the nearby Heritage develop- ment, arrives, he knows there's competition for the "tasty pastries." "Usually, when we come, there's like three pies left. I'm not use to so many choices," said Santos, who quickly rings up his moth- er. "Hey Mom, your choices are key lime, lemon, or chocolate." He ends the call and announces the verdict. "Key lime! … We have guests coming over." ese specialty tiny shops' allure comes at a time when retail in general is struggling to transform amid a trend toward online sales, compelling such big names as Sears to step away from the everything-under-one- roof format to open smaller, more focused outlets. "at big weekly stock-up where you fill the back of the car? at's pretty much boomer mentality that millennials aren't buying into," Mike Paglia of research firm Kantar Retail was recently quoted as saying. Continued on Next Page ❱❱ Inside Packhouse Coffee's little 96-square-feet shop, Caitlin Lewis, 21, of Wake Forest: "A little bouncing off the wall," she said of the space. Nevertheless, she said, "it's fun working here." PHOTOGRAPHS BY KATHRYN RENDE Above right, MB's Tasty Pastries' Bill Webb on the job. "We just had a tent up here on Saturdays," he said of the even more humble beginnings of the business. Kim and Kevin Mullaney, above left, with their purchases. "The old-fashioned pie," she said, "the only one we aspire to." The pie display in MB's Tasty Pastries alongside a "family portrait" illustrating Bill and MaryBeth Webb, sons David and Timothy, and Mary, the "grandma." "On the holidays, they help out when they can," Bill Webb said.

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