Wake Forest 27587 Magazine

Winter 2018

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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Wake Forest 27587 Magazine | Winter 2018 45 hues across the street is the home of Brandi's Botanicals. ere, Brandi Dennison, along with her sister, Amber Cassle, has been busy. "Five weddings last week; six weddings this week," she said of the demand for her award- winning arrangements, evidenced by a large collection of N. C. State Fair prize ribbons. "It still has a small-town feel," said Den- nison, whose shop décor includes a wall plaque reading, "GARDENS NEVER DIE. THEY JUST SPADE AWAY." "Our customer base is casual, laid back, so we like that," she said. But she has noticed the changes afoot. "People are just steadily coming." One of those in particular is Joe Farrell, who along with his business partner, Dan Doster, is making a multi-million-dollar in- vestment in Youngsville's small downtown. He has scooped up a collection of seven ad- joining properties, two facing Main Street, and rebranded them "Main Street Village." "We have captured the best part of the block," he said. "We think this is going to be the jewel of the county." e centerpiece is a now refurbished 1912 soda-bottling plant, the new home of longtime staple Charron's Deli, as well as — next door — an ice-cream parlor called "Scoops on Main." Out back, a newly creat- ed outdoor space includes a fenced-in area of picnic tables and a stage platform for musical entertainment. ere's a small house envi- sioned as a pizzeria or barbeque place. "A little micro Lafayette Village," said Farrell, comparing it to a European-style col- lection of shops in North Raleigh. "We put a fence around so people can bring their kids and not worry. … Everyone we talk to says they need places to bring their families." Nearby is a newly acquired classic home destined to add to the culinary mix. "Maybe a restaurant that has steak on the menu," he said. e arrival of Farrell and his wife, Stepha- nie, came just recently, they being transplants from North Raleigh. e kids, now grown, and the arrival of grandchildren created an opportunity. "We always figured we'd like to live in the country," he said. Youngsville, originally known as Pacific, adopted the name in 1875 after John "Jack" Young gave land for an all-important train stop, transforming the town into what has been described as one of the largest tobacco markets in the South. An 1897 headline in e News & Observer declared "Youngs- ville's Rapid Progress" in what today is a 1.6-square-mile town whose native sons Continued on Next Page ❱❱ Youngsville's Main Street Village is part of what developer Joe Farrell envisions as a "micro Lafayette Village." Upstairs, Focus Design Builders is the centerpiece of the project. Below, Charron's Deli is a downtown mainstay that is a new arrival to Main Street Village.

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