Wake Forest 27587 Magazine

Winter 2018

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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22 Winter 2018 | Wake Forest 27587 Magazine overheard in a local fair trade coffee shop." To Princeton's Wampole, the hipster vibe translates into a "political blueness." "I am from the South," she said, "and went to college at the University of North Texas, which I like to call "the Austin of the Dallas/Fort Worth Metroplex. It is a blue bubble in the prairie. … I am biased, but I find Southern manifestations of 'hipsterism' more interesting than the ones in, say, New York City or San Francisco because in the South, this 'hipsterism' feels more political and less consumerist. It is made up of visual signs that signal a resistance to the conservatism surround- ing it." Back at the Wake Forest Farmers Market, meanwhile, Serenity Farms' Olvera soon revealed a hint of her social activism, printed on a shirt tucked beneath her crocheted- scarf. "Respect existence or expect resis- tance," it reads. As for her other telltale signs of being hip, there's a split verdict. "My husband doesn't wear skinny jeans," she said. "But we do drink our water out of mason jars." PHOTOGRAPHS BY KATHRYN RENDE Rachelle Eisenberger and Madison Schwartz inside their Everyday Magic shop in Durham. "It's changed a lot, for sure," Eisenberger said of Durham's new vibe. At right are some of the shop's offerings. The shop has been described as a "metaphysical supply store." Adding to the vibe in Durham is the launch of bike-sharing — with LimeBike and Spin — where vehicle-less hipsters can find a "dockless bike" via GPS technology and unlock one using an app, leaving them at any destination and typically paying $1 for 30 minutes of riding,

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