Wake Forest 27587 Magazine

Winter 2018

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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20 Winter 2018 | Wake Forest 27587 Magazine Consider Durham, home to Duke Uni- versity, where 56.1 percent of people have a bachelor's degree or higher; and Raleigh, where 49.2 percent do. In Wake Forest itself, 63 percent do, according to the U.S. Census' latest American Commu- nity 5-year survey. "ere is usually a specific social environ- ment that produces 'hipsterism,'" said Princ- eton's Wampole. "Wealth, education, and (sub-) urbanism are the keys." And, no doubt, the street-corner shoe- shine entrepreneur. He's Pierce McKoy, whose shoe-shining career has taken him to such places as Memphis and Kansas City but who now finds himself back in Durham to be near his mom. "She's in her 80s, thinks she's in her 50s," he said. When told of Durham's "hippest city" honors while shining a woman's shoes on Main Street, he said: "OK. I'll go for that." "It's good, new blood. Nobody wants to stay in Mayberry," said McKoy, his shoe-shine booth is populated by a scattered collection of round Kiwi paste polish tins. "We've been 90 years behind the times." He points to two young ladies — sport- ing leather high-heels — crossing the street near the city's Five Points. "I love it! I love it!" he said. "ey're bringing it back to the '60s. It was something. It was something. … "People like to get dressed up. ey've got somewhere to go. ey're dressed like, 'Hey, I want to go downtown.'" Over at Everyday Magic, a "metaphysical supply store," one of the proprietors is Madison Schwartz, a Los Angeles "born and raised" transplant who went to Boston's Emerson College and landed in Durham 4 years ago. And it's not like L.A., she said. KATHRYN RENDE The Durham Hotel, a mid-century modern boutique hotel, opened in 2015, with sweeping views of downtown from its rooftop dining. "There's a resurgence I'm seeing every day," said Thomas Day, the front office supervisor and Durham native. "I've seen the day when there was literally no reason to be down here." At the Wake Forest Farmers Market, Susan Olvera, above, attends to customer at her Serenity Meadows Farm booth. The farm's slogan: "At the corner of Hippie and Hillbilly." Arlen Custer, right, inside The Artisan Market in Durham, dubbed "the hippest city in North Carolina" by Vogue magazine. "Personally, what's hip for me is I like to work on old cars," he said. PHILIP M. READ KATHRYN RENDE

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