Wake Forest 27587 Magazine

Winter 2018

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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18 Winter 2018 | Wake Forest 27587 Magazine before me." e crocheted-scarf wearing Olvera grew up in Kentucky ("A little bit of walking around the grass barefoot," she said) and cans her own tomatoes and milks goats for hand- made lotions and soap, natural products found under a banner proclaiming, "At the corner of Hippie and Hillbilly." She even uses a coffee press to roast her own beans, one morning displaying a bandage atop a burn suffered in the process. "How 'hip' can be dangerous to your health," she said of the wound. Mike Allen, the Alabama native and orga- nizer behind e Listening Room series of new and regular concerts in Wake Forest's downtown, knows something about the pull of nostalgia. "My daughter buys vinyl (records). I just got her a cassette deck. I bought her a turn- table and speakers," said Allen, a self-de- scribed "music lover" who admits to playing bass (guitar) "very badly." "I want our town to have a great live mu- sic scene," said Allen, who once organized a half-dozen "Stand Against HB2" concerts protesting a so-called "bathroom bill" viewed by many as discriminatory. Can the old college town — home to Wake Forest College until it moved to Winston-Salem in 1956 — become a hip place? "Oh, yeah. e vibe here is so unique," he said. "You have kids who come out and play instruments." When Jeffrey Dean Foster, a veteran indie music talent, came to play at one of Allen's latest Listening Room gigs, he characterized the downtown as akin to "a movie set" in appearance. "I'm booked into April, May," Allen said of the shows. "No lack of people who want to play." Some 20-odd miles away in downtown Durham on no particular day, you're likely to find Arlen Custer overseeing things at e Artisan Market, where you'll be greeted by a sign that doesn't say simply "OPEN" but PHOTOGRAPHS BY KATHRYN RENDE Keilyn Luers, above, tidies up the rack outside Sweet T's Boutique. "Everything old is coming back," she said of hipster trends. The store is the newest young ladies shop in downtown Wake Forest and joins such others as Pink and Arrow Tree. At right, a look inside the shop.

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