Wake Forest 27587 Magazine

FALL 2017

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

Issue link: https://27587magazine.epubxp.com/i/877265

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Page 19 of 76

Wake Forest 27587 Magazine | Autumn 2017 19 that small anymore," she said. "You get that sense of urban culture." She finds herself strolling the aisles and eyeballing the artisan merchandise at e Cotton Company — where snarky T-shirts with the slogan "Wake Forest. Where the trees used to be" can be found — and taking in the live music at the bohemian Wake For- est Coffee Co. Her downtown digs are a generous 800 square feet, a one-bedroom whose sizable loft in the circa 2002 Hale Building is the entry to a rooftop patio with a privacy screen separating her neighbor's outdoor perch. e word of her new pad soon leaked out. Her friends started "inviting themselves" over to watch those summertime Friday Night on White concerts, which attract thousands to the historic downtown. "Everyone couldn't believe there were apartments up here," she said. Well, more are on the way. Likely, condos too. And just going up, the 85 townhouses of the "Retreat at Renaissance" — some with their own rooftop lofts — imploring people to "live in downtown," joining such other townhouse unveilings as e Siena, with 84 planned, and the 61 abodes of Franklin Street Townes. It's a mantra being heard far and wide in North Carolina. Off to the west, a 27-story skyscraper is rising in downtown Durham, hawking con- dos in some cases easily topping $1 million to those enticed by the "back to the cities" movement, heralding in the words of one observer "the end of the beginning" phase of urban renewal. In Raleigh, downtown crystal-ball gazers now proclaim that "the empty sidewalks of a decade ago are now abuzz" and "it is a time like no other" for the state capital. In Cary, one official sent out a brace- yourself message in a place some refer to as the "Containment Area for Relocated Yankees": Expect 100,000 more new arrivals in a place that is now only 18 percent unde- veloped. In Fuquay-Varina, the town is put- ting up $1.5 million, most of it for a parking garage — to ignite a hoped-for "transforma- tional" downtown renaissance. "It's pretty exciting," said Ryan C. McDe- vitt, an assistant professor of economics at Duke University's Fuqua School of Busi- ness. "Cities in this area, specially Durham, have been neglected for so long. " Even in such outer ring locales as Louisburg, observers are getting fond of saying "Raleigh is heading this way." As for Continued on Next Page ❱❱ PHILIP M. READ Krista Pimentel on the rooftop of her new downtown apartment. "The small town that's not that small anymore," she said of Wake Forest. PHILIP M. READ The view from outside Over the Falls Restaurant — with a sign announcing the arrival of neighboring townhouses — is a telltale reminder of the coming of more downtown regulars.

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