Wake Forest 27587 Magazine

Summer 2017

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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8 Summer 2017 | Wake Forest 27587 Magazine Rewind A look back at notable people and events in history P ine State Ice Cream was a legend, seared into the memories of countless schoolchildren who waited, and waited, and waited some more for a glimpse of an arriving Pine State delivery truck painted in its signature orange. Rob Heller remembers. "As a child, I knew what was in those trucks," Heller said of his childhood in the early Eighties in Cary. "The frozen treat was in small cups with flat, wooden, figure-eight shaped spoons. … I'd lick every dip of sweet flavor until all I could taste was the wood of the utensil." It was another era, too, one with a distinct notion planted in young minds with the help of a little advertising. "Milk cured everything," said Phillip Stroud, who once milked cows for shipments to Pine State at Marshall-Stroud Dairy on what today is the sprawling Heritage development in Wake Forest. To be sure, those Pine State trucks — departing from the creamery on Raleigh's Glenwood Avenue — at various times declared "It's Pure — That's Sure" and "The Pickup That Never Lets You Down." "We sold a lot of milk back in the old days," said Bill Joyner, the patriarch of the century-old Shorty's Famous Hot Dogs in Wake Forest's historic downtown. "People don't drink milk like they used to." As a schoolboy, Joyner recalls, he took a field trip to Pine State Creamery. Later, when he increasingly took the reins of the family business, Joyner — as a Pine State distributor in the early Seventies — was gifted with a classic back-lighted Pine State clock that still hangs near the luncheonette's long counter. "That's what I grew up on," he said. By 1996, however, Pine State — the source of decades of ice-cream joy — was no more, the victim of shifting tastes and economics. Today, the circa 1928 Creamery – a national historic landmark — houses such tenants as Sullivan's Steakhouse and the law offices of Martin & Jones, personal injury attorneys. It is the upstairs confines of the latter where the memories of Pine State live on, evidenced by framed black-and-white pictures from the creamery's heyday to an artistic "skyscraper" made of Pine State milk crates. And in an "it's-a-small-world" category, Pine State, ice-cream headaches and all PHOTOGRAPHS BY PHILIP M. READ A classic Pine State clock and a now vintage sign announcing that the dairy's milk was being sold at Shorty's Famous in downtown Wake Forest. STATE ARCHIVES OF NORTH CAROLINA The creamery that was home to Pine State from 1928 to 1996 and the delivery trucks that once brought milk and frozen treats to the region's children. "Those orange trucks came to schools, but they also brought our dairy needs to the side porch through their home delivery service," said Rob Heller, a Cary schoolboy in the early Eighties.

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