Wake Forest 27587 Magazine

Summer 2017

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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Competitive cyclist; Formerly Spoke Cycles Race Team, Wake Forest; currently Jigawatt Cycling p/b Carolina Ale House, Wake Forest "Back in the 80s and 90s, road racing and cycling was always about putting on a race with a big enough purse. Men, and some women, were literally living out of vans and traveling across the country and making a living off winning $10,000 purses A lot of that has still permeated road race culture today. The purses aren't usually as high, but most racers have the expectation that the winnings will make it worth their while. The first time we put on a road race, Jigawatt Cycling brought in about $8k last year. We spent about $9k on it, so I would call it a success!" CARLOS JAVIER ZAMARRIPA

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