Wake Forest 27587 Magazine

Spring 2019

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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10 Spring 2019 | Wake Forest 27587 Magazine Then & Now B ack in 1920, downtown Wake Forest — and in particular South White Street — was as much a place of commerce as it is today, just short of a century later. There was the Powers Drug Co., which billed itself as "The Fellows that Appreciate Your Business." Next door, Timberlake's Café and Restaurant not only offered meals but "rooms by the day or week." R.W. Wilkinson's offerings included notebooks (this was still the home of old Wake Forest College), as well as candies and groceries. Here, you were likely to meet a guy toted as "your friend, Chester." The Joyners of today's Shorty's Hotdogs were busy showing photoplays — I,e, silent films — and dishing out drinks, candy, and ice cream to patrons as late as midnight. The audiences were no doubt heavily populated by students, whose "Kraks from Kampus" column in the Old Gold and Black newspaper was clearly penned in humorous student-speak: "Freshman Wakins wants to know if Wake Forest played both Washington and Lee on the same day," read one item. And then there's this, about a mistaken identity: "Newish Watkins: "Shorty must be awful prosperous to put so much money into advertising." "Newish Robertson: "How's that?" "Newish Watkins: "Why, he takes nearly half a page in Old Gold and Black every week, just to advertise Camel cigarettes." Sure enough, that same page carries a large advertisement signed by "Shorty," not the Shorty of local hot-dog fame but a pre-Joe Camel pitchman for the cigarettes by the same name. These days, the storefronts face the street rather than the railroad tracks. The brick building to the left is now home to the North Carolina General Store, a frequent stop for visitors searching for all things Carolina. Past the old train station (now gone and serving as a public parking lot) is the three-story building home to Sweeties Candy Shop, where people "come to be a kid" again. ALBERT BARDEN COLLECTION / STATE ARCHIVES OF NORTH CAROLINA South White Street, above, in downtown Wake Forest, circa 1920. At right, the same stretch of South White Street as it looks today. PHILIP M. READ Rewind

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