Wake Forest 27587 Magazine

Winter 2019

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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Wake Forest 27587 Magazine | Winter 2019 59 which promises "warm cookies delivered until 3 a.m." "We'll be non-stop delivery next week," said Angel Diosdado, the manager, ahead of exam week. Even the parents ring him up, initiating deliveries signed "Love you, Mom and Dad." "We see a lot of those come in," he said. Just up the street, in the makeshift office of Logan & Chamberlain, the buzz is all about its new 120-unit apartment house ris- ing close by and hawked with this slogan: "Relax, You're Home." e "upscale student living" comes with fully furnished apartments, complete with 55-inch' 4K Sony Smart TVs and Sonos sound bars and a rent-by-the-bed model so roommates aren't responsible if a fellow roomie skips out unexpectedly. "We're pretty busy actually leasing," said Sarah Zaferis, the community manager, with 59 beds leased in just three months for a complex that won't be ready for occupancy till autumn. Yet this is not just a destination for mil- lennials, though. Even the older set is being drawn into an array of new residential devel- opment fanning out from Raleigh, including the nearby 22 Glenwood and reaching to 620 e Wade, luxury condos in historic Hayes Barton within steps of Cameron Vil- lage shops. "Not only young professionals. Baby boomers. Some people are 'right-sizing,' (saying) I'm not ready to be put out to pas- ture," said Tiffany Clark of e Hagerty Clark Group at Hodge & Kittrell Sotheby's International Realty. "ey like being near young people." e metamorphosis was not unexpected. "Yes, Hillsborough Street had its deca- dent days," Indy Week writer Bob Geary wrote a decade ago, "and a time before that when it was vintage, and a time since when it became the congested traffic mess it is today. Maybe it has a bright future. Strike maybe." e arrival of new roundabouts — five in all now — has since introduced something of a European flair, with calmer traffic, public art displays, and marked bike lanes. "It has just dramatically improved since the 80s," said Greg Brown, an NC State alum who arrived on campus during that de- cade and has since 2003 owned and operated Sam and Bill's Hair Design with his wife, Sandy. His favorite destination today? "Go to PR," he said. "PR" stands for Player's Retreat, a Raleigh tradition since 1951 and just off the main Continued on Next Page ❱❱ PHOTOGRAPHS BY PHILIP M. READ Angel Diosdado, left, is manager of Insomnia Cookies, which promises "warm cookies delivered until 3 a.m." Exam week, he said, results in "non-stop deliveries." "We call this the corridor," said Greg Brown of Sam and Bill's Hair Design.

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