Wake Forest 27587 Magazine

Winter 2019

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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56 Winter 2019 | Wake Forest 27587 Magazine its red logo is unmistakably a nod to its university merchandise. It's hard, too, to miss the "WOLFLINE" red and white buses going by. en, there's Packapalooza, the all-day free block party and street fest now entering its eighth year and promising a chance to "relive the experience" — but only after shop windows are painted the school colors. "We supply the paint and the brushes," said Devon Howard, who occupies a second- floor office at the non-profit with a telling name: Live It Up! Hillsborough Street. From where she sits, it's evident what's attracting millennials and even baby boom- ers back to this once neglected locale in what is part of a national phenomenon. "It's this type of urban living," she said. "You want to be within walking distance. You want to be part of that campus vibe." at vibe extends in varying degrees from NC State's landmark Bell Tower to the east and Meredith College to the west. e shops take a queue from their clientele, bearing such names as e Green Monkey, which pairs craft beer and snarky merchandise; Lucky Tree Café, inspired by a child's tree- house; the go-to Cup A Joe coffeehouse; and the storefront named Insomnia Cookies, Continued on Page 59 ❱❱ PHOTOGRAPHS BY PHILIP M. READ The Wolfpack colors — red and white — emanate from the street-side window of the new Target along Hillsborough Street. Beth Littlejohn, the executive chef at the mainstay Player's Retreat off Hillsborough Street. There's grub, there's sports, and, of course, the drinks. "Largest selection of single malt scotch in North Carolina," she said.

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