Wake Forest 27587 Magazine

Winter 2019

The quarterly 27587 MAGAZINE is a must-read, in-you-hands publication that strives to give a deeper identity to rapidly growing Wake Forest, N.C. It highlights in-depth stories, targeting higher-income households.

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Page 41 of 84

Wake Forest 27587 Magazine | Winter 2019 41 You see, it turns out Slade is a nephew of Antonio Gentile, who at the age of 13 in 1916 drew the first rudimentary pencil drawings that became the iconic Mr. Peanut and pocketed $5 by winning a school contest to do so, run by another Italian-American, Planters Nut and Chocolate Co. founder Amedeo Obici. Today, Slade is something of an expert on Mr. Peanut, noting that the advertising spokes-character was bestowed a top hat and monocle with a little polishing from a graphic artist. He'll even tell you Mr. Pea- nut's little-known full name: Percy Peanut. "Believe it or not, Mr. Peanut has a name," said Slade, who spoke of his uncle's childhood in Suffolk, Va., while sitting in his Wake Forest home, a Mr. Peanut keychain resting here, an inflatable Mr. Peanut there. "He's the family coat of arms," Slade said. By many accounts, North Carolina is a vanity-plate nirvana, a place with a high likelihood of spotting such tags as DRTH VADR, a likely reference to the villain Darth Vader in the Star Wars films; VTHOKIES, for Virginia Tech football; and SHOALBAY, suggesting a getaway to the popular beach resort in New South Wales in Australia. As for Allison Norris, hers declares a message close to her heart: NO ZOOS. Continued on Next Page ❱❱ COURTESY OF ROBERT SLADE One of the first sketches that became today's Mr. Peanut, drawn by Antonio Gentile in 1916 and now at the Smithsonian. At right is one of the more familiar incarnations of Planters' iconic mascot. Also shown is is a computer animated 3-D rendering of the monocled one as he has appeared in recent TV spots, where his voice was supplied first by Robert Downey Jr. and currently by Bill Hader. COURTESY OF ROBERT SLADE Antonio Gentile, uncle of Wake Forest's Robert Slade, about the time he drew the original Mr. Peanut artwork as a 13-year-old in Suffolk, Va. After becoming his high school valedictorion in 1920, Gentile would go on to be a physician and surgeon. MR. PEANUT TM & © THE KRAFT HEINZ COMPANY PHILIP M. READ Allison Norris and her longtime plate: NO ZOOS. "I'm an animal advocate," she said.

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